How to Sell “Disaster Recovery” to Senior Management

While people are risk averse and willing to pay to mitigate risk, they do so only when their own money is at stake. When company money is on the line, they’re far more willing to take risks. As a Senior Analyst at Forrester Research has said, “Organizations are willing to accept far more risk than I would have ever thought possible.”

Another reason for this challenge is that organizations, believe that they have a comprehensive DR program, when in fact, their program is incomplete. Organizations often implement backup/recovery hardware and software, but fail to consider the processes necessary to implement a full solution.

Download now!

Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.