Optus Wholesales SDN Cloud Service

Optus Wholesale has put a new spin on the growing software-defined networking (SDN) movement by introducing Optus Cloud-N, a pay-as-you-go service that customers can purchase, rebrand and resell to retail end users.

"Optus has built its Optus Cloud-N SDN from the ground up as a wholesale white-label solution enabling customers to 'skin' the service -- meaning they can control and design highly secure and reliable private Optus Cloud-N Services as their own," the Australian company said yesterday in a statement.

"Based on the Open Network foundation definition of SDN 'the control and data planes are decoupled, network intelligence and state are logically centralized, and the underlying network infrastructure is abstracted from the applications' " the company said in a blog post today. "By utilizing SDN technology, Optus is able to gain unprecedented control and automation to develop solutions with higher level of flexibility compared to services using traditional network design."

Accessible from any Internet-connected device, the service portal combines the company's 100Gbps network with other datacenter infrastructure the company has invested in.

"For businesses to leverage various cloud based services and user demands, they need secure, flexible on demand network connectivity for mission critical and non-mission critical applications," said company exec John Castro. "Optus Cloud-N uses SDN architecture which provides service agility to launch and turn down services more rapidly and efficiently than supported on traditional networks. Optus Cloud-N users can now turn the service up and down as required."

The self-serve, white-label portal also lets customers adjust the traffic bandwidth grade mix throughout the day to scale up to meet peak demand -- for real-time business use during the day, for example -- and scale down during off-peak periods for traffic not so dependent on latency, such as system back-ups, for example.

"This flexibility and security is all about supporting private, public and hybrid cloud service connectivity and enablement, delivering improved economics because customers are only using what they need, when they need it," said Castro.

The service was first rolled out to datacenters in Sydney and Melbourne, with plans for expansion.

About the Author

David Ramel is an editor and writer for Converge360.


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