Nutanix Unveils Partner Central to Streamline Channel Collaboration
Nutanix launched Nutanix Partner Central, a new intelligence-driven platform designed to streamline how channel partners engage, track business performance, and collaborate with the company. The platform serves as a unified hub for sales opportunities, program tracking, and rebates, providing real-time insights aimed at helping partners sell faster and operate more efficiently.
The company provides hybrid multicloud infrastructure software that helps organizations run and manage applications across private, public, and edge clouds.
According to Nutanix, Partner Central consolidates tools and data that were previously spread across multiple systems. The platform is built to simplify day-to-day partner management and improve visibility into business activities with Nutanix. At launch, it features dashboards for opportunity tracking and the Elevate Partner Program, offering immediate insight into progress and new revenue potential.
Nutanix said the new platform reflects four guiding principles: profitability, product, long-term commitment, and trust. Each principle shapes the features in Partner Central, from clear visibility into financial performance to tools supporting hybrid multicloud solutions. The company emphasized that the platform demonstrates its continued channel-first strategy and ongoing investment in partner success.
In the coming months, Nutanix plans to expand Partner Central with additional functionality, including customer renewal insights, role-based dashboards, and demand-generation tools. A forthcoming AI-powered assistant, PartnerGPT, will help partners close deals faster and access personalized business intelligence.
Existing partners can access Nutanix Partner Central now. Nutanix said the platform will continue evolving with features shaped by partner feedback to support collaboration and long-term growth.
About the Author
David Ramel is an editor and writer at Converge 360.