News

Hidden Cloud Storage Costs Surprise 95% of IT Leaders, Report Finds

• By David Ramel
• 11/03/2025

Hidden fees continue to undermine the predictability of cloud storage spending, according to new research commissioned by Backblaze.

The report, titled "The Hidden Cost of Cloud Storage: What 400+ IT Leaders Wish They Knew Sooner," presents findings from a survey of 403 technology stakeholders conducted by Dimensional Research in May and June 2025, Backblaze said in an Oct. 30 post. Each participant was responsible for cloud storage strategy and budgets at an organization storing more than 250TB of data in the public cloud. The survey results reveal that nearly every respondent--95%--has encountered unexpected storage charges that disrupted budgets, slowed innovation, or restricted flexibility.

The types of surprise costs most often cited include retrieval, egress, and PUT fees. These are the charges that typically arise when organizations access or move data stored in the cloud, often leading to budget variances that IT teams did not anticipate during procurement. Backblaze said the findings highlight the extent to which storage billing complexity remains a problem, even as cloud adoption has become central to IT operations across industries.

In response to these unplanned costs, 85% of organizations reported taking steps to manage the impact. More than half--56%--said they are reducing the size of datasets stored in the cloud, while 45% are shortening storage duration policies. Another 40% said they are cutting spending elsewhere in their technology stack to compensate for higher storage costs. These adjustments are designed to create more predictable budgets, but they also limit the amount of data available for analytics, AI, and other high-value workloads. Larger organizations with more than 5 PB of data were especially likely to face frequent surprise charges.

The study identified egress fees--the cost to move data out of a provider's cloud environment--as a central factor in what many respondents described as data lock-in. A majority, 55%, said that egress and data transfer costs were the single biggest barrier to switching cloud storage providers. According to the report, this dynamic has created what it calls a "walled garden" effect, in which providers profit from data immobility rather than competition on service quality or innovation. That situation, the report noted, leads to slower cloud adoption, higher total cost of ownership, and limited agility for IT teams attempting to scale modern workloads.

Flexibility and interoperability challenges extend beyond egress costs. Nearly all respondents--99%--said limited flexibility and lack of interoperability are affecting their ability to deliver and scale digital initiatives. The findings indicate that while data may be secure in the cloud, it is often effectively stuck, difficult to integrate or use across platforms, and expensive to move between systems. For enterprises with complex hybrid or multi-cloud architectures, this friction is a significant constraint on efficiency and performance.

The report suggests that procurement priorities are shifting as a result. Sixty-two percent of respondents said they now prefer to assemble best-of-breed cloud environments rather than rely on one-stop-shop ecosystems. Predictability, transparency, and interoperability were the attributes cited most frequently as factors in provider selection. Backblaze noted that its own approach to storage--based on S3-compatible APIs, transparent egress policies, and flat pricing--aims to address the pain points identified in the survey.