Salesforce.com Aims To Simplify Mobile Development

Salesforce.com believes while there's no shortage of mobile applications for consumers, the same can't be said for enterprise apps.

The leading cloud Software as a Service provider believes the reason for that is many enterprise development shops and ISVs that build business apps may have plenty of skilled software and Web application developers, but lack expertise in porting, integrating or building cloud-based apps for mobile devices.

Looking to bring them along, the company this week launched Salesforce Platform Mobile Services, aimed at letting developers and ISVs use their existing skills and preferred programming environments to port their apps to mobile form factors using the company's cloud service as a conduit.

"We've seen the explosion of applications in the consumer side, but enterprises are still learning how to do it, and it's puts into question: Where are all the enterprise mobile apps?" said Adam Seligman, VP of Salesforce developer and partner relations. "We see apps being used for business but currently they're not connected back to corporate data. The notes don't get associated with the project or customer they're associated with. This is a real challenge for a lot of businesses."

The Salesforce Platform Mobile Services includes the new Salesforce Mobile SDK 2.0, an open source project designed to enable enterprise developers to build secure connections between data residing in existing silos and HTML 5, Android or iOS-based mobile apps. It lets developers integrate authentication services and secure offline storage.

The services also include Developer Mobile Packs, templates that allow Web developers to build HTML5 or mobile apps that can provide real-time connections to Salesforce data. The packs use the company's REST-based APIs and a variety of popular JavaScript frameworks, including AngularJS, Backbone.js and jQuery Mobile.

Salesforce has already recruited some of its leading partners -- some old, some new -- to offer training and reference architectures, including Aditi (best known for its Microsoft .NET-oriented cloud integration services) and Appirio, Bluewolf, Capgemini, Deloitte Consulting LLP, Detroit Labs and Tquila.

Looking to kickstart its enterprise mobile app initiative, Salesforce will host a week's worth of developer events in 37 cities worldwide commencing April 22.

Posted by Jeffrey Schwartz on 04/11/2013 at 12:49 PM