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Research: Virtualization Market To Grow to $1.35B in Asia by 2010

According to a recent Springboard Research study, virtualization and virtualization-related services spending will reach $1.35 billion (U.S.) by 2010.

The growth -- which equals a 43 percent compound annual growth rate -- will be driven in large part by increased interest among chief information officers (CIOs) of mid- to large-size businesses in China, India, Singapore and Australia. According to the study, 50 percent of these CIOs are aiming to deploy virtualization solutions during the next 18 to 24 months, even though many of them, the research states, are either unclear on how to implement the solutions and/or unsure how virtualization can solve business problems.

"There is clearly a need for more customer education on the benefits of virtualization -- followed by education on different approaches to successfully incorporating virtualization into the IT environment," said Ravi Shekhar Pandey, senior analyst at Springboard Research, in a released statement. "Sharing case studies of successful deployments alongside direct linking of virtualization with ROI and business benefits is a key imperative from the vendor side."

The report also states that the majority of the money will be spent on services versus software. "The complex nature of engagements with vendors and SIs while implementing virtualization solutions is a prime reason for virtualization services taking a larger share of the market," said Michael Barnes, Springboard's vice president of software research, in a statement.

The full study, available for sale at the Research and Markets Web site, also offers a breakdown of how popular the various vendors are in the region. According to preview data, VMware leads the software pack with a 70 percent market share among study participants.

About the Author

Becky Nagel is the vice president of Web & Digital Strategy for 1105's Enterprise Computing and Education Groups, where she oversees the front-end Web team and deals with all aspects of digital strategy for the groups. She also serves as executive editor the ECG Web sites, and you'll even find her byline on PureAI.com, the ECG group's newest site for enterprise developers working with AI. She recently gave a talk at a leading technical publishers conference about how changes in Web technology may impact publishers' bottom lines. Follow her on twitter @beckynagel.

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