Dan's Take

Veeam Talks Vision

The company points to the future while recognizing its limitations.

I've had the opportunity to speak with a few of Veeam's executives at VeeamON 2017, and wanted to offer a few thoughts based on what I've learned at the show.

I spoke with Danny Allan, Veeam's VP of Cloud and Alliances Strategy, and he laid out the company's vision.

  • When Veeam talks about "always on" availability, it mean that it's focused on building a platform that will enable enterprises' "digital life." That is, it's hoping to help decouple the workloads from the underlying infrastructure.
  • This vision is a work in progress. All datacenter systems, software and Windows and Linux workloads executing on physical systems, in either vSphere or Hyper-V-based virtual machines, and either on-premises or in the datacenter of a cloud service provider, is currently supported. Now that Veeam offers an API, the company is hoping that others, either vendors or the vendors' customers, will bring in other platforms.
  • Veeam Availability Suite 10, Backup for Office 365 V1.5 and the Availability Console are all targeting availability, ease of use and simplicity.

I had a short, but very engaging, conversation with Scott Lillis, Veeam's VP of Systems Engineering. Here's what I learned:

  • Veeam realizes that some of its messaging is a bit of an overreach. The company is hoping to present a vision of where it's going, rather than where it is now. This is a bit like Babe Ruth's pointing to the outfield before coming to bat. His gesture indicated where he was focusing; not that every swing would result in a home run.
  • Veeam is investing heavily in development, but is cognizant of the fact that it can't do everything for everyone, everywhere, always. It has to focus on projects that will help a large segment of the IT industry, rather than doing things that are academically interesting, but won't pay their own way. He phrased it as, "Is the juice worth the squeeze?"
Dan's Take: Swinging For the Fences
It's clear that the slogan the "always on enterprise" is a bit of hype for a company that supports Windows and Linux in industry-standard computing environments, supports only vSphere and Hyper-V, and is yet to announce support for other types of processing virtualization. Still, Veeam is definitely pointing to the outfield and swinging intelligently.

About the Author

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. He has been a business unit manager at a hardware company and head of corporate marketing and strategy at a software company.

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