10 Reasons Big Data Is Important Today

Big data may be an overhyped marketing term. But it’s hard to deny that big data is forcing us to rethink everything, challenge the status quo, and solve problems we previously thought unsolvable.

This white paper explores 10 areas where big data is changing the way we do business:

  1. Lowering business risks
  2. Driving customer insights
  3. Improving product & services efficiency
  4. Data architecture modernization
  5. Made the irrelevant relevant
  6. Turning various industries upside down
  7. Fostering development of a whole new set of skills
  8. Open source—a movement just waiting to happen
  9. Everyone becomes an analyst
  10. The hope for what’s possible

(PDF | 4 Pages | 173 KB)


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