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mindSHIFT a Best Buy

Best Buy is best-known for selling stuff, not buying it. That all changed recently when the electronics retailer thought is was best to buy mindShIFT for a cool $167 million (that's a lot of flat screens).

What makes mindSHIFT so valuable and how does it fit in with Best Buy? It all starts with Geek Squad, which Best Buy also bought rather than built. As you know, the Geeks support small businesses and individuals. They have saved the bacon of tech newbies and power users alike. Meanwhile, mindSHIFT aims at the enterprise, offering SharePoint consulting, app development, cloud infrastructure and cloud-based apps.

One of the best things going for Best Buy is its brand recognition and reputation, which I think are pretty darn good. I have only one question: Does mindSHIFT come with an extended warranty?

Actually, I have another one: Would you buy cloud services from Best Buy? Send your best guess to dbarney@redmondmag.com.

Posted by Doug Barney on 11/15/2011 at 12:47 PM


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