The Hoard Facts

Blog archive

Don't Miss VC Horizons '11

Looking back at Synergy 2010, the numbers appear quite favorable. According to Citrix (and no conference sponsor in the history of the information age has ever been completely truthful when it comes to such matters), the company hosted 4,600 attendees and over 70 vendors at this, its third annual show.

By way of a somewhat skewed comparison, the 2009 show drew some 3,000 attendees from over 1,000 companies and 56 countries. Emboldened by its domestic success, Citrix will hold its first pan-European event--Citrix Synergy Autumn this October 6-7 in Berlin--where it can be expected that Oktoberfest attendance in the local beer gardens by show-goers will surely rival that of the Citrix event itself. At last, a trade show where you can drink beer for breakfast and blend right in with your fellow conference attendees.

On the VMware's side of the conference ledger, in a press release VMware issued last September 4 after the completion of its sixth annual VMworld conference, it was said the show attracted more than 12,500 customers, partners, press and analysts, plus 200 sponsors and exhibitors. This year's event will be held August 30-September 2 in the same location as last year's: San Francisco's Moscone Center. And VMworld Europe will also be held in October (from the 12th to the 14th), but in Copenhagen, which is a respectable distance from the oompah bands and lederhosen crowd.

All of which begs the question: Does the virtualization/cloud industry deserve its own, independent, annual event--call it VC Horizons--which can act as an emphatic proof point for these powerful technologies that are reshaping data centers and spawning energetic new marketplaces?

Posted by Bruce Hoard on 06/01/2010 at 12:48 PM


Subscribe on YouTube