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VMware's Maritz Plays the Bad Cop

(Blogging from San Francisco) VMware CEO Paul Maritz had a very interesting press conference at VMworld earlier this week, giving insight into his (and by extension, his company's) thinking on various topics.

First, I wouldn't expect vCenter to support Hyper-V or XenServer -- ever. When asked whether that would happen (and the questioner noted that Microsoft's System Center Virtual Machine Manager can manage ESX), Maritz danced a little, talking about how VMware's challenge is to support its own product. Then he tacked on a "if we have enough customer demand, we'll consider supporting Hyper-V in the future" phrase. What that says to me is that it ain't happening.

Maritz also said some harsh things about competitors, and even one of VMware's own partners. In answers to separate questions, he said that Microsoft, with live migration added to Hyper-V R2, "is now where we were three years ago."

It's clear, however, that Maritz sees Redmond as a major threat, because he didn't dismiss it the way he did Citrix. He basically said the XenServer platform and suite of products built on top are a non-factor in the industry. Citrix, he said, "has tiny marketshare" in the virtual space today, basically laughing it off.

Maritz may want to check that attitude at the door next time, though. Given that Burton Group analyst Chris Wolf recently listed XenServer 5.5 alongside vSphere as one of only two virtualization solutions that are enterprise production-ready today -- and it's cheaper than vSphere -- Maritz may be laughing too soon.

What was more strange was what he said about chip maker AMD. Asked about being able to move VMs between disparate (i.e. Intel and AMD) processors between clouds, which isn't possible, Maritz said "nobody's building clouds on [AMD] architecture ... it's all on x86 ... that war's over." Wow. I wonder what the folks in the large AMD booth on the show floor thought of that.

(Update: I erred on my characterization of Maritz' comment about AMD. He did not knock AMD. What he said was that the cloud will be built on the x86 platform and none other. He did not imply that AMD's x86 chips aren't in use; they are. The "war" he referred to was x86 vs. non-x86 architecture. The fault here is totally my own, and I wanted to apologize for the misunderstanding on my part. -- KW.)

One other comment that struck me at the press conference: Maritz said that there have been about half a million downloads of ESXi, the free, lightweight version of ESX. He said VMware "would like to know what they're doing" with it. Hold on a minute -- you release a product, get tons of downloads of that product, and have no idea what the users are doing with it? Shocking. Yeah, maybe it's time for some e-mailing and phone calls, VMware. When ESXi was released, VMware called it the future direction of ESX. I wonder if it still holds to that position, given that it doesn't seem real interested in seeing how it's being used in the real world.

Posted by Keith Ward on 09/03/2009 at 10:11 PM


Reader Comments:

Tue, Sep 8, 2009 Rob A.

I don't think VMware can ever support/manage other hypervisors. The day they do, they're dead. That would be admitting defeat.

Fri, Sep 4, 2009 Don

Bring back Diane Greene! She, at least, had some civility...

Fri, Sep 4, 2009 Justin Los Angeles, CA

Keith, You're confusing the free version of ESXi with the ESXi as a hypervisor. What Paul was saying is they wanted to know what folks were doing with the free version of ESXi... but lots of customers are using the fully licensed (paid) version of ESXi in production, and it is the future of VMware development.

Fri, Sep 4, 2009 Keith Ward

John, you're right about Hyper-V; it's not ESX. But it's getting closer, is the real point. Live migration is a crucial upgrade, and it didn't take Microsoft long to get it out the door. You don't think NIC teaming and a Nexus 1000v for Hyper-V is coming? VMware's been doing this a lot longer than Microsoft has been serious about it; but now that Microsoft is in the game, how long will it be before the Windows Server (with built-in virtualization)/Windows desktop hegemony rules?

Fri, Sep 4, 2009 Keith Ward

Dave, the problem is that we're entering the era of heterogeneous virtualization. SCVMM does support (in a limited fashion) ESX. That could be a factor in a buying decision. If vCenter supported Hyper-V/XenServer, that could be a selling point for VMware; goodness knows Microsoft bangs that drum loudly enough.

Fri, Sep 4, 2009 Systems Integrator Atlanta, GA

To say it plainly, Paul Maritz sounds like a jerk. In my 20+ years of experience in this business as a VAR, that just means he is a typical EMC executive. Maybe he should get a blue collar job for a couple of weeks to bring him down from his lofty perch.

Thu, Sep 3, 2009 Wisesooth

I do not know if Maritz did a "bad cop" presentation because I was not there. However, I would like to propose some things to avoid in any public presentation. First, customers hate arrogance in any form. That can kill a company's customer base very quickly. Second, never knock a competitor. You damage your own credibility and make them a lovable underdog. Stick to features the enterprise needs that you already offer. If these features are uniquely yours, say so. Do not mention competitive brand names. You only give your competitors more name recognition. Finally, be polite throughout the presentation. He who lives in a glass house should not throw stones.

Thu, Sep 3, 2009 Dave Bartoletti San Francisco

I heard the same Maritz talk and took away a very different impression. I'm surprised you don;t grasp why the overwhelming market leader might not feel the pressure to have its management tools support other hypervisors today. Everyone on the floor claimed multi-hypervisor support simply to stay alive - VMware has no reason to play this game yet. We analysts might have many superpowers, but even Chris can't magically make Xen a deadly threat to VMware simply by deeming it enterprise-ready. Oh, if only we did have that much power! :-)

Thu, Sep 3, 2009 John Alaska

Keith, I noticed you didn't mention anything about anyone saying hyper-v is ready for the enterprise.? Personally I know its not. Unfortuately Microsofts not wanting to offer features that are standard with vmware are its greatest drawback. Also its difficult to find good sources of info for hyper-v versus vmware and citrix. I was very disappointed that microsoft refuses to work on NIC teaming or Failover.. That's a HUGE HUGE shortcoming. With Vmware I can add in multiple physical nics to a virtual switch and have some load balance and some failover. with hyper-v you can't do this. MIcrosoft rely's on your NIC vendor or server vendor offering this functionality! WTH?! That's just backwards.. if microsoft wants to compete they need to step up to the plate and stop doing stuff half-steps at a time. Otherwise hyper-v will be nothing more than an alternative to vmware workstation. Sad sad sad..

Thu, Sep 3, 2009 Pablo Boston, MA

Keith, I agree he pulled no punches but I think you are not entirely getting the breadth of the point he's making. VMware is a key player in the Cloud, but its learned lessons from the companies that came before it. Recognize the trends that are beyond your control and roll with them - something IBM, Intel and Microsoft all failed to do and at different historical junctures paid a price for. With that in mind look at the people you mention he took shots at. Microsoft really is years behind, no one debates that outside of marketing departments looking to spin. Paul knows that we are in the era of frenemies between competing orgs. VMware loves Exchange Virtualization but hates Microsofts own sad HV product. AMD really has been outstripped by Intel (Nehalem is an atom bomb) and Texas Chip Co. has little hope of doing anything other than exerting price pressure on Intel. The Cloud of the present and the future is Intel based x86(insert that sound here). Last, VMware is not EMC. Their software does not phone home. Unlike other software companies they are clearly still more focused on innovating to win than ramping up their licensing department to scare you (cough, Oracle) so saying "What's up with ESXi" was only stark honesty. The VMware GO program seems to be the extend of the hand to those folks. Your ESXi Free version, you can still paly with us too.

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