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Parallels Tightens Apple Bonds

Parallels, a company that has done well by thinking out of the box, is further embracing Apple with what it calls the world's first bare-metal hypervisor for Apple Xserve: Parallels Server for Mac Bare Metal Edition. The words "standardize" and "cloud services providers" stand out here.

"Standardize" means enabling businesses to standardize on the Apple platform, which is good for Apple virtualization users who will now be able to run Windows and Linux apps on the Apple system they want. As Parallels CEO Serguei Beloussov puts it, the new product "provides a high performance solution that enables IT professionals and developers to capitalize on the power of Mac OS X Server while having the flexibility to run Windows and Linux workloads both on-premise and through the cloud."

"Cloud Services providers" are viewed as a prime target for many would-be cloud suppliers, and Parallels now has even a better shot with them. Just to keep things under control, the company is also unveiling Parallels Virtual Automation, which provides customers with the management tools they need to monitor and maintain their virtual environments.

What do you think of the bare-metal solution offered by Parallels here? Do you think it will make the difference for companies that have been on the fence about switching to Mac? Let me know at bhoard@1105media.com.

Posted by Bruce Hoard on 03/02/2010 at 12:48 PM


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